Privacy Policy
This Privacy Policy (“Policy”) discloses the privacy practices for Blue Bird Distribution, Inc. (referred to as “Company,” “us” or “we”) and the Company’s family of Websites (collectively, the “Site”), as well as any Company applications, products, services, or websites we may offer to you (collectively referred to as the “Services”). This Policy also covers how personal and other information we receive or collect about you is treated and your options. This Policy applies to you, including visitors, users, and to subscribers to the Services, unless specified otherwise herein. It applies to all information we collect through our Services, even if you have not register for a Company account or downloaded one of our applications.
To the extent any portions of the following Policy are inconsistent with applicable law or regulations, or to the extent you provide your express consent for uses not specifically described herein, then such laws or regulations, or your express consent, will govern the Company’s use of your information.
Acceptance
You should review this Policy carefully, and be sure you understand it, prior to using the Site. You acknowledge that the Policy is designed to be read in connection with the Site’s Terms of Use, and that by accessing or using our Site, you agree to be bound by the Site’s terms and conditions, as well as this Policy. If you do not agree to this Policy, you should not use, and should immediately terminate your use of, the Site. For purposes of this Policy, accessing the Site only to review this Policy is not deemed to be use of the Site.
Changes to This Policy
We reserve the right to change this Policy from time to time. If this Policy changes, the revised Policy will be posted at the “Privacy Policy” link on the Site’s home page. In the event that the change is significant or material, we will notify you of such a change by sending a notice to the primary email address specified in your account. Please check this Policy on the site frequently. Your continued use of the Site or the Services available through this Site after such modifications will constitute your; (a) acceptance of such changes in this Policy; and (b) agreement to abide and be bound by the Policy, except where further steps are required by applicable law. This Policy was last updated on the date set out at the end of the Policy.
Types of Information We Collect
Information You Provide
We collect information you provide, including, but are not limited to, the following:
- Personally Identifiable Information (“PII”): This refers to information that lets us know the specifics of who you are and other contact information. When you engage in certain activities on this Site, such as registering for an account, purchasing a product or the Services, sending us feedback, or through other means of communication, we may ask you to provide certain information about yourself.
- Basic PII may include:
- Your first and last name;
- Job title and company name;
- Email address;
- Mailing address, including zip code;
- Phone number;
- Other identifying information.
- We do not collect financial information on our website
The Company’s Policy is not to request or collect especially sensitive PII, such as religious preferences, racial or ethnic background or other similar forms of data.
- IP Addresses and Aggregate Information: This refers to information that does not by itself identify a specific individual. We may collect non-personally identifiable information about your use of the Services, such as your access times, domains, browser type, version and language, operating system, and Internet Protocol (“IP”) addresses (together, “Use Data”). This information may include the Website’s Uniform Resource Locator (“URL”) that points to the site you just come from, which URL you go to after visiting our Site and what browser you are using. This information, which is collected in a variety of different ways, is compiled and analyzed on both a personal and aggregated basis.
- With this aggregate information, we may undertake statistical and other summary analyses of the visitors’ behaviors and characteristics. We may use your IP address to help diagnose problems with our server, to administer the Site and to maintain contact with you as you navigate through the Site. We gather certain information about you based upon where you visit on our Site and what other sites may have directed you to us. We may also use this information to measure the visitors’ interest in, and use of, various areas of the Site and the various programs that we administer. Although we may share this aggregate information with third parties, none of the information we share will allow anyone to identify you, or to determine anything else personal about you based on the information we share alone.
How We Collect and Use Information
We do not collect any PII about you unless you voluntarily provide it to us, however, we do collect information about you when you use our Services. You may be required to provide certain PII to us when you elect to use certain products or services available on the Site. These may include: (a) sending us an email message; (b) submitting a form or transmitting other information by telephone or letter.
We will primarily use your PII to provide product or service offerings to you. We will also use certain forms of PII to enhance the operation of our Site, improve our internal marketing and promotional efforts, statistically analyze Site use, improve our product and service offerings, and customize our Site’s content, layout, and services. We may use PII to deliver information to you and to contact you regarding administrative notices. Finally, we may use your PII to resolve disputes, troubleshoot problems and enforce our agreements with you, including our Site Terms of Use, and this Privacy Policy.
Cookies and Certain Other Forms of Information Collected
Cookies, Web Beacons, and Log Files: We may collect data in connection with your use of the Site using various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive, mobile phone, or in device memory by a website. Among other things, cookies support the integrity of our registration process, retain your preferences and account settings, and help evaluate and compile aggregated statistics about user activity. We may also collect information using web beacons. Web beacons are electronic images that may be used in our Services or emails. We may use web beacons to deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon. Like most standard website servers, our Services use log files. This includes IP addresses, browser type, internet service provider (“ISP”), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the Site, track users’ movement and gather demographic information for aggregate use. Such data may be used to analyze trends, to administer the Site, to track your movements around the Site and to gather demographic data about our visitor base as a whole. The data gathered by these cookies is in the form of aggregated anonymous data. IP addresses are not linked to personally identifiable devices.
Most browsers are initially set up to accept cookies, however, if you don’t want us to use cookies when you use the Sites, you can reset your browser to refuse all cookies or to indicate when a cookie is being sent, giving you the chance to decide whether to accept it or decline at any time. However, some aspects of the Site may not function properly if you elect to disable cookies. By continuing to browse the Sites, you are agreeing to our use of cookies.
Google Analytics and Social Media
Google Analytics
The Site uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the Site. The information generated by the cookie about your use of the Sites (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of the Site. By using the Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Social Media and Online Engagement
We occasionally use a variety of new technologies and social media options to communicate and interact with customers, potential customers, employees and potential employees. These sites and applications include popular social networking and media sites, open source software communities and more. To better engage the public in ongoing dialog, certain of our businesses use certain third-party platforms including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Third-Party Websites and Applications (TPWA) are Web-based technologies that are not exclusively operated or controlled by us. When interacting on those websites, you may reveal certain personal data to us or to third parties. Other than when used by our employees for the purpose of responding to a specific message or request, we will not use, share, or retain your personal data.
Use of Information
We will only use your personal data in compliance with applicable law. The purpose for which we use and process your information and the legal basis on which we carry out each type of processing is explained in the table below. Note that we may process your personal data for more than one legal basis. We may use personal information about you as follows:
- We may use information about you to provide, maintain, and improve our Services and to deliver the information and support you request, including technical notices, security alerts, support and administrative messages. It is in our legitimate interests to respond to your queries and provide any information and materials requested in order to generate and develop business. To ensure we offer an efficient service, we consider this use to be proportionate and will not be prejudicial or detrimental to you;
- We may use information about you to personalize the Services, or to fulfill our obligations to you pursuant to any contracts or agreements that you may enter into with the Company, or in connection with any of our programs, events or promotions in which you register or participate. It is in our legitimate interests to improve the Site in order to enhance your experience on the Site, to facilitate system administration and better our services. We consider this use to be proportionate and will not be prejudicial or detrimental to you.
- We may use information about you to update you on services, products and benefits we offer. It is in our legitimate interests to market our services and products. We consider this use to be proportionate and will not be prejudicial or detrimental to you. For direct marketing sent by email to new contacts (i.e. individuals who we have not previously engaged with), we need your consent to send you unsolicited direct marketing.
- We may use information we collect to send you news and information about our Services and to communicate with you about products, services, contests, promotions, incentives, and rewards offered by us and select partners, including subscribers;
- We may use information about you to establish and activate your account, provide assistance or support with respect to your use of our Services, troubleshoot problems and to resolve disputes that may arise. For example, when you register for an account, we may associate certain information with your new account, such as information about other accounts you have or had with the Company and prior transactions you made through the Services;
- We may use information about you to track and analyze trends and usage in connection with our Services; to improve content, advertising or Services, to process and deliver contest and promotion entries and rewards; to protect our rights or property; to verify your identity; to investigate and prevent fraud or other illegal activities; and for any other purpose disclosed to you in connection with our Services;
- We may, or we may use third-party service providers to, process and store personal information in the United States and other countries;
- We may use information about you to send you information regarding changes to our policies, other terms and conditions and other administrative information. It is in our legitimate interests to ensure that any changes to our policies, other terms and administrative information are communicated to you. We consider this use to be necessary for our legitimate interests and will not be prejudicial or detrimental to you.
- We may use information about you to administer the Sites including data analysis, testing, research, statistical and survey purposes. It is in our legitimate interests to monitor and analyze usage and trends. We consider this use to be necessary for our legitimate interests and will not be prejudicial or detrimental to you;
- We may use information about you to help keep the Sites safe and secure. For all these categories, it is in our legitimate interests to continually monitor and improve our services and your experience of the Sites and to have network security. We consider this use to be necessary for our legitimate interests and will not be prejudicial or detrimental to you.
- We may use information about you to measure or understand the effectiveness of any marketing we provide to you and others, and to deliver relevant marketing to you. It is in our legitimate interests to continually improve our offering and to develop our business. We consider this use to be necessary in order to effectively generate business and will not be prejudicial or detrimental to you.
- We may use information about you to enforce the terms and conditions and any contracts entered into with you.
Sharing of Information
We do not share personal information about you.
Security
The security of your personal data is important to us. We follow generally accepted industry standards and take appropriate commercially reasonable measures, including administrative, technical, and physical safeguards, to protect personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. The Company is PCI compliant and follows applicable laws regarding the safeguarding of any such information under our control. We will make all commercially reasonable efforts to keep the website secure from third party interference, including but not limited to unauthorized third party amendment of the website or third party access to any data not intended to be publicly available via the website. The Internet by its nature is a public forum, and we encourage you to use caution when disclosing information online. Often, you are in the best situation to protect yourself online. You are responsible for protecting your username and password from third party access, and for selecting passwords that are secure. Despite our efforts, no transmission of data over the internet is guaranteed to be completely secure, and we cannot guarantee the security of any information you provide to us. Therefore, although we use industry standard practices to protect your privacy, the Company does not promise or guarantee, and you should not expect, that your personally identifiable information or communications with us will always remain private. We will notify you within 72 hours if any such third party interference occurs.
Data Retention: How Long We Keep Your Personal Data
We will retain personal data which we process for as long as appropriate to provide services and products to you in accordance with any agreement in place with our subscribers and for other legitimate purposes. When you contact us, we may keep a record of personal data contained in your communication to help solve any issues that you might be facing. Your personal data may be retained for as long as appropriate to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirement, and for other legitimate purposes. In determining how long we will retain personal data, we will consider all relevant factors.
Age
We do not sell our services to children or minors, and the Site is not intended for or directed at children or minors under the age of 21 years. As such, the Site are designed for adult user interaction. We do not knowingly or intentionally collect personal data from children or minors under the age of 21. If you believe that we may have collected personal data from someone under the age of 21 without proper consent, please let us know using the methods described in this Policy.
Contact
Please contact us with any questions or concerns regarding our Policy:
Blue Bird Distribution
303-731-6602